Our 3 metrics:
- Pet Engagement Rate
- Pet Resident Satisfaction Index (PRSI)
- Pet Resident Loyalty Index (PRLI)
The Pet Engagement Rate measures how actively pet-owning residents participate in the PetPerksPro ecosystem. It reflects the percentage of pet-owning households within a community that redeem, interact with, or access pet-focused experiences offered through the platform. This metric provides property operators with a clear view of how well pet-related programming resonates with residents and helps identify the level of community engagement driven by pet ownership. Over time, tracking Pet Engagement Rate alongside renewal behavior can help reveal how pet engagement contributes to stronger resident satisfaction and retention.
We plan to integrate a Pet Resident Satisfaction Index (PRSI). This metric measures how much a resident’s pet lifestyle influences the decision to renew. It also helps to measure and improve the pet-owner living experience.
This measures things like:
- Overall satisfaction with pet-friendly living
- Community pet friendliness
- Social connection among pet owners
- Satisfaction with pet perks
- Likelihood of renewing because of pet lifestyle
The Pet Resident Loyalty Index (PRLI) will be a measurement (performance standard) of resident experience and satisfaction of pet lifestyle at a complex. This will involve a ranking system that influence brand perception and consumer trust in pet families.
We will extract feedback on:
- Pet-friendly living experience
- Pet-owner loyalty to a property
- Community engagement
- Retention influence
Annual Pet-Friendly Housing Rankings
Example categories:
- Top Pet-Friendly Multifamily Communities
- Highest Pet Resident Loyalty Score
- Best Pet-Friendly Urban Communities
- Best Pet-Friendly Suburban Communities