Q: Do you currently have any structured way to measure whether your pet-friendly policies actually influence resident renewals?
Measure how pet engagement influences loyalty, renewals, and community stability.
PetPerksPro combines curated pet-focused resident experiences with a standardized analytics framework designed to help multifamily operators understand how pet engagement contributes to long-term retention performance.
Pet Engagement Rate
Measures the percentage of pet-owning households actively engaging with PetPerksPro experiences within a community.
Pet Resident Loyalty Score (PRLS)
Evaluates how consistently pet residents interact with the platform over time, helping indicate emotional connection and repeat engagement.
Pet Resident Retention Index™ (PRRI)
Translates pet engagement signals into a standardized retention metric tied to lease renewals, resident stability, and community performance.
The Pet Resident Retention Index™ (PRRI)
PRRI is a standardized retention metric designed to measure how pet engagement correlates with resident loyalty, lease renewals, and community stability within multifamily housing.
By introducing a consistent way to evaluate pet engagement across communities, PRRI helps operators move beyond pet-friendly policies and toward a more measurable retention strategy.
