Pet Resident Loyalty Score (PRLS)
Pet-Friendly Policies Are Common.
Measuring Their Impact Is Not.
🤔 The Problem
Most multifamily communities allow pets, but very few measure how pet experience influences resident loyalty and lease renewal.
PetPerksPro bridges that gap by pairing curated pet experiences with a standardized measurement framework.
📈 The Measurement System
A Simple, Standardized Loyalty Measurement System
Our metrics:
PRLS — Pet Resident Loyalty Score
Measures how strongly pet experience influences renewal intent.
PRRI — Pet Resident Retention Impact
Tracks the relationship between pet engagement and renewal behavior.
Pet Engagement Rate
Measures participation in pet experiences and programs.
🐾 Pet Resident Experience Pulse
Participating communities receive ongoing insight through a lightweight resident feedback system designed specifically for pet households.
This simple five-question pulse survey measures:
• pet-owner satisfaction
• community connection among pet owners
• perceived value of pet experiences
• loyalty influence on lease renewal
The result is a clear picture of how pet experience shapes resident loyalty.
📸 Example Snapshot
♟️Strategic Insight
From Experiences to Retention
PetPerksPro connects three critical layers:
Experiences → Engagement → Loyalty → Retention
By measuring these elements together, communities gain insight into the real economic value of being pet-friendly.