The Pet Resident Retention Index™ PRRI is a measurable way to understand how pet engagement drives leasing outcomes.
The Pet Resident Retention Index™ (PRRI) is a 0–100 score that measures how pet resident engagement within a community correlates with stronger lease renewals and reduced vacancy.
Designed specifically for multifamily operators, PRRI translates pet-focused resident activity into clear, owner-ready retention insights.
How PRRI Works
PRRI evaluates four key engagement signals within a community:
Engagement Depth
How actively pet residents participate in PetPerksPro experiences.
Renewal Lift
The difference in renewal rates between engaged and non-engaged pet residents.
Vacancy Impact
How engagement may influence leasing velocity and vacancy performance.
Community Stickiness
How widely participation is distributed across pet-owning households.
These signals are combined into a single 0–100 retention score that helps operators understand how pet engagement contributes to long-term resident stability.
Why PRRI Matters
Most communities track renewal rates.
Few can measure what actually drives them.
PRRI helps property teams understand:
- Whether engaged pet residents are more likely to renew
- Which pet experiences influence resident behavior
- How pet engagement may impact vacancy and turnover costs
By turning pet engagement into measurable insight, PRRI helps transform pet-friendly initiatives into a strategic retention tool.